Every label, checked for your whole family

Scan a barcode and Pure reads the label for each person you feed: allergies, dyes, seed oils, lab-made foods and how the animals were raised.

See how it works

Pure result for a chocolate wafer bar: score 18 out of 100, Poor, with 2 flags for Sam and Mia

Set it up once. Scan anything.

Add the people you shop for, then scan. Every result is checked for each of them.

Your family in Pure: You, Sam with a wheat allergy and Mia, age 5, with a peanut allergy — **Add your family**Allergies and filters for each person.

The result: score 18 out of 100, Poor, 2 added sugars, 3 additives, 2 flags for Sam and Mia — **Scan and get a score**Sugar, additives and seed oils, added up.

Details: seed oils flagged, wheat for Sam, may contain peanuts for Mia — **See it per person**Wheat for Sam. "May contain peanuts" for Mia.

Example product and family, shown for illustration.

Labels don't use the plain word.

You already read every label. The trouble is what they hide in plain sight.

“Casein” is milk.

So are whey, ghee and lactalbumin. Pure knows the other names for every allergen.

Red 40 is E129.

Same dye, different name on each side of the Atlantic. Pure speaks both.

“May contain” hides small.

Trace warnings sit under the ingredients in tiny type. Pure reads that line too.

Everything it checks, on one screen.

Pick what matters to your family. Pure watches for it on every label.

Allergies, per person

The major US and EU allergens, plus anything you add yourself. Ingredients and the “may contain” line.

Artificial dyes

Red 40, Yellow 5, Blue 1, and their E-numbers.

Seed oils

Canola, soybean, sunflower, cottonseed and the rest.

Lab-made foods

Lab-grown meat is already sold in the US. On the pack it just says “cultivated”.

How the animals lived

Caged hens, feedlot beef, routine antibiotics. And what “cage-free” really means.

Safe lists and swaps

Save the good ones to each person's list, so the next shop is faster. When something's flagged, Pure finds a cleaner swap.

Questions

Who can I add?

Everyone you shop for: your kids, your partner, a grandparent. Each person gets their own allergies and filters, and every scan is checked for all of them at once.

Can my partner use it too?

Yes. Invite them and you both see the same family, allergies and safe lists, each on your own phone.

What if a product isn't found?

Snap the ingredient list. Pure reads it and checks it for your family on the spot.

Does it work with European labels?

Yes. Pure reads US and EU labels, E-numbers and all, and checks them against the same family settings.

Stop second-guessing the cart.

Pure reads the fine print, so you don't have to.